EXECUTIVE SUMMARY:
Words are powerful. They convey your message and influence the audience and its perception of you. Word choice and arrangement need just as much attention as speech organization and purpose. Select clear, accurate, descriptive, and short words that best
communicate your ideas and arrange them effectively and correctly. Every word should add value, meaning, and impact to the speech.
OBJECTIVES:
- Select the right words and sentence structure to communicate your ideas clearly, accurately, and vividly.
- Use rhetorical devices to enhance and emphasize ideas.
- Eliminate jargon and unnecessary words.
- Use correct grammar.
