EXECUTIVE SUMMARY:
The ability to persuade people—getting them to understand, accept, and act upon your ideas—is a valuable skill. Your listeners will more likely be persuaded if they perceive you as credible, if you use logic and emotion in your appeal, if you carefully structure your speech, and if you appeal to their interests.
Avoid using notes because they may cause listeners to doubt your sincerity, knowledge, and conviction.
OBJECTIVES:
- Persuade listeners to adopt your viewpoint or ideas or to take some action.
- Appeal to the audience’s interests.
- Use logic and emotion to support your position.
- Avoid using notes.
